Core Staff
Logan Ares Snyder, Owner & Lead Strategist
they/them/their
I’m the owner and lead strategist at hasOptimization, pleased to meet you. I have a BA in psychology from Smith College, and apply that analytical eye for human behavior to all of my work. My career in website and marketing technology began in Los Angeles in the user experience field. Later, I was hired as an SEO freelancer by a La Jolla-based marketing firm and eventually rose to Director of Analytics prior to returning to my home state of New Hampshire.
I’ve been an independent marketing professional since 2009 and made hasOptimization, LLC official in 2013. I’m the lead marketing strategist, primary sales rep, the Analytics and advertising nerd, and one of our three account managers. When I’m not deep in the zone in front of a triple-monitor Mac, I sing, ride horses, and run around in the woods.
Certifications
- Google Ads Search
- Google Ads Display
- Google Ads Video
Courtney Fappiano, Director of Operations
she/her/her
Courtney Fappiano Tovar is the Director of Operations at hasOptimization. She oversees strategic planning, team coordination, and process optimization, ensuring the company runs smoothly and efficiently. With a knack for organization and communication, Courtney bridges the gap between team members and clients, always striving to make hasOptimization even more optimized.
Courtney graduated from Smith College with a BA in Anthropology and a minor in Studio Art. Her career journey began with a copywriting and quality control role in Mexico, which grew into project management and eventually led her to discover a passion for blending creativity with technology in the operations sphere.
When she’s not managing the day-to-day, you can find Courtney painting portraits, chilling with her cats, or chatting with her plants. She’s also a foodie and avid traveler, always ready to explore new places (and their menus).
Awesome Associates
hasOptimization also engages the assistance of a number of highly skilled local contractors who bring the the table a wealth of knowledge in the areas of development, graphic design, social media, and more. All our contractors are US-based, highly trained professionals with specialized skillsets. Utilizing our Awesome Associates allows us to offer services we might not have in-house capabilities for, expanding our ability to provide full-service marketing to our clients.
Susan Englert, Graphic Design
With more than 40 years in the print industry, Susan provides innovative solutions to graphic design challenges.
From corporate identity materials, newsletters and brochures, to trade show promos, white papers and annual reports, Susan provides clients with creative, insightful results that make sense in their marketing plans—and her background in printing helps her to educate clients, saving them valuable time and costs. She is a magna cum laude graduate of the University of Maine at Orono with a BA in Journalism / Advertising Design.
Susan worked and lived in Concord and Manchester, NH for 28 years, raising her children there, and now lives with her husband in South Carolina.
Amanda Silva, Copywriter
Amanda is a copywriter with more than a decade of experience working for clients of all size and scope. A former teacher, she graduated with her Masters’ Degree in Liberal Studies with a focus on creative writing from Dartmouth College in 2008, followed by her MFA in creative nonfiction writing from Vermont College of Fine Arts in 2012.
Raised abroad, primarily in England, Amanda takes any opportunity to travel. Away from her desk, she acts in commercials, reads as many pages as possible, practices yoga, and volunteers as an exercise rider at UpReach Therapeutic Riding Center.
Holly Klawiter, Graphic Design & Development
Holly has over 10 years of experience in graphic design and website development, creating professional marketing assets for small businesses. She operates her own small business in Vermont but has been an occasional guest star for hasOptimization for years, starting with designing our original logo and business cards back in 2013. Like many of the highly optimized team, Holly is an animal lover and a gaming nerd.
Felipe Salas-Ogilvie, Photographer
Felipe approaches each subject and client individually, creating photos that are visually striking, emotionally impactful, and a good fit for the branding needs of the client. They are particularly interested in delivering clear narratives through photography.
Felipe has considerable experience working with nonprofit organizations and charity events. They bring a fresh perspective and an unrelenting commitment to quality to every project they work on, ensuring that the clients’ visions are fully realized.
Partnering with hasOptimization, Felipe is excited to offer his services to a broader audience. Whether you need product photography, event coverage, or portrait sessions, Felipe has the skills, passion, and expertise to deliver results that exceed your expectations.
Nicole Porter, Social Media Manager
Meet Nicole, our social media maestra and former chocolatier turned digital marketing guru! Nicole brings a sweet mix of strategy, creativity, and real talk to hasOptimization. With a knack for simplifying the chaotic world of social media, she handles our content creation, helping brands spark genuine connections and boost awareness. Oh, and she’s also a mom of three boys—so multitasking? She’s got that down.