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In case you haven’t noticed, the social media platform Bluesky is suddenly dominating headlines and attracting record numbers of new users. What gives?  Since the U.S. election on November 5, specifically X (formerly Twitter) CEO Elon Musk’s apparent influence in Donald Trump’s victory, a growing wave of social media users — 18 million to date — have been leaving Twitter for Bluesky. By leaving Twitter, we mean leaving in droves! So far, more than 115,000 users have abandoned Twitter or X, post-presidential election. This mass migration signals a significant shift in user preferences and raises important questions about the future…

With all the upheaval on Twitter, it was only a matter of time before Meta stepped in to compete with all the other apps that are jostling for a foothold.  Threads launched on Wednesday, July 5, as a direct rival to Twitter, and had more than 30 million people sign up in the first day. There are lots of people talking about pros and cons of Threads, but we want to share a few thoughts on its possible use by businesses.

In the age of social media, visual elements are key to promoting your brand, your services, and your business. No matter what you’re selling, making, or doing, brushing up on your skills when it comes to capturing these things with your cell phone camera. You don’t need to be toting around a professional DSLR camera to get good shots of your work, but you do need to keep in mind some key elements of good photography when passing along these photographs to your marketing department!

It’s tiiiimeeeee! Yes, it’s time to go all-in on your holiday and seasonal posting and offerings. While you should have been planning since at least September (more on this soon, keep reading!), even if you waited until the last minute, we’ve got some great tips to get you in shape for the holiday season.

It’s time for another roundup! We tackle a few key changes in marketing that happened over the past month so you’re in the know. Take a look at what’s going on recently:

Let’s face it – much of the internet is not accessible. In the past, we’ve gone over how to make social media more accessible for people who use screen readers, but how do you make your social media content more accessible for a neurodiverse audience? In honor of Autism Acceptance Month, we’ve compiled some advice from people who are neurodivergent to give you some tips on how to create more accessible social media posts. Many of these changes can make your content more readable and enjoyable for everyone – not just your neurodivergent readers!

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

Here at hasOptimization, we love our clients, and we want you to love our clients as much as we do. We want to spread the word about our amazing clients. Heck, you may even find your next business to work with in our client spotlights! This time in our Client Spotlights, we’re focusing on AdorkaStock. AdorkaStock, formerly known as SenshiStock, is a staple of the internet for many artists. Starting in the early 2000s, Sarah, the face behind AdorkaStock, has been taking photos of herself and posting them publicly for other artists to use. From there, AdorkaStock has branched out…

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.