Why you shouldn’t use Canva to make your brand’s logo
Posted by
Aimee Cozza on January 27th, 2022
In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…
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Reflections on Rebranding: 2 month update
Posted by
Logan Snyder on October 28th, 2019
I “rebranded” myself in August of this year, announcing my name change (it’s Logan now!) to my family, staff and clients. And the world, of course! It went better/smoother than I’d expected, and the brand stakeholder (that’s me!) is delighted with the results, all of which is pretty much the best you can say of any rebranding effort. Now, two months out from the announcement, I’m reflecting on that rebranding as I watch my friend and colleague Amanda rebrand her business. Rebranding a business is, as I said in my original post, very much like rebranding yourself. You must identify…
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Updating Your Website and Your Brand for 2018
Posted by
Aimee Cozza on February 13th, 2018
When making websites, we understand that a website we build for you today may be outdated as soon as a year from page launch. Because the internet is a part of technology, new things and ways to consume data and information routinely come out. A page that we made five years ago may not have the same functionality as a page that is created today. That’s why we offer website development services to update your brand website and attempt to add functionality where none exists. Many times we do this to conform with best practices for responsive website building, since…
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