Blog

Updating Your Website and Your Brand for 2018

Posted by on February 13th, 2018

When making websites, we understand that a website we build for you today may be outdated as soon as a year from page launch. Because the internet is a part of technology, new things and ways to consume data and information routinely come out. A page that we made five years ago may not have the same functionality as a page that is created today. That’s why we offer website development services to update your brand website and attempt to add functionality where none exists. Many times we do this to conform with best practices for responsive website building, since…

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What is going on, WordPress? Why are my images being compressed?

Posted by on January 31st, 2018

I just went through an interesting couple of hours. On top of being a web developer, social media manager, and general many-hatted SEO adventurer, I’m also a freelance illustrator. Anyone who is an illustrator, photographer, or visual artist knows that image quality is really, really important — especially when displaying portfolios and the like. It’s with this in mind when I’m developing for visually creative clients that I keep quality in my thoughts always (as well as compression optimization keeping the page load speed in mind). I ran into something very curious, though. I noticed on my own portfolio website,…

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Site Launch: Break Free 603

Posted by on January 4th, 2018

Break Free 603 LLC is an escape room in Amherst, NH. The owner, Keith, did a fantastic job using MobiRise to create a nice starter website with necessary information. We call it a “starter” site, because as you know, in-browser website builders usually aren’t all that great. He did a good job of getting the information out on the web so people could find him and the escape room. With that being said, there were some issues. He wanted us to take over updating the website as he couldn’t commit to constantly updating the website. The problem with this was…

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Site Launch: EcoSource LLC

Posted by on December 15th, 2017

EcoSource LLC, who provides cleaning services to business of all sizes in New Hampshire and Massachusetts, became a hasOptimization client in the summer of 2017. When we take on new clients, we often “inherit” sites that can be plagued with problems. Most of the time, sites can easily be modified or “fixed” to bring them up to speed. With EcoSource, we inherited an older WordPress-based site. While it was great that it was WordPress, it hadn’t been updated in roughly five years. That meant it was running a very old version of WordPress. While many issues can sometimes be resolved…

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Why aren’t website builders so great?

Posted by on December 1st, 2017

When we take on new clients, often times they hand over DIY projects and websites to us to continue working on. While we are all for taking responsibility into your hands and trying out the DIY route, we often have to explain to our clients why sometimes DIY website builders aren’t the greatest things. Sure, if you need a basic web presence and need a decent easy-to-use and easy-to-make website in a pinch, we applaud your effort of using a web builder online. Still, understanding some of the shortcomings of these website builders can help you make a more informed…

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How to track contact form 7 submissions using Google Analytics

Posted by on August 2nd, 2017

This blog post has been a long time in the making. There are a variety of Contact Form 7 “fixes” to get submissions to show on Google Analytics, but seemingly none of them work. It used to be as simple as dropping a bit of code into the “additional settings” in the contact form, but no longer. It’s taken some time to figure out exactly how this can be done — and actually work — so I’d like to share the various solutions for fixing this. This blog post is dated July 20th, 2017; changes may occur in the future…

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Site Launch: Abington Aesthetic

Posted by on May 2nd, 2017

The team at hasOptimization is proud to present to you our latest website overhaul. Abington Aesthetic Laser and Medical Center is a client out of Philadelphia, PA specializing in non-invasive cosmetic laser surgery including hair removal, tattoo removal, and more. With a lot to offer, Abington Aesthetic had a site that needed some major updates to showcase their current range of services to clients and potential customers. Abington Aesthetic’s old site was a basic HTML website. It was billed as being a bit too “grey” by the client. Back when it was originally built, it may have been a sleek…

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Site Launch: Restoration Management’s New Site

Posted by on April 12th, 2017

hasOptimization is pleased to announce the release of a new client website! We have been working with Restoration Management LLC for some time to improve general web presence as well as managing their social media profiles for their damage restoration company. We were excited to hear that they wanted to go ahead with a new webpage to showcase the variety of services they offer. Restoration Management’s old website was a basic HTML website created in 2012. While a basic HTML website is great for load speeds and ultimate customization, this site was out of date and had suffered some malicious…

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Site Launch: Fire & Rescue Institute

Posted by on April 2nd, 2017

This one has been a bit of a journey. Let me take you back, back, back… to 2014. That’s when Rod Towne from the Fire and Rescue Institute first approached us about developing a website! Now, normally a site development project takes a few weeks to a few months, but due to a number of changes and other responsibilities at FRI, this one was in production for almost three years. The hasOptimization team was happy to stick with FRI and keep motivating them to flesh out content and make decisions, and now, finally… We can announce the launch of FRI’s very…

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Site Launch: B Burton Custom Decor

Posted by on January 7th, 2017

hasOptimization is proud to announce a new site for client B. Burton Custom Decor, LLC. B. Burton Custom Decor is a design studio out of Manchester, NH that focuses on interior stylings such as furnishings, custom drapery, custom lighting, and more. This client sometimes works in conjunction with our other longtime client j. ellen Design, LLC, and shares office space with her. Barbara, the owner and lead designer of B. Burton Custom Decor, came to hasOptimization looking for a brand new site build. She did not have an existing site, and was limited on content she could offer up on…

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