Blog

As social media algorithms start to get further and further from serving us the content that we want, as a business it can be more and more difficult to capture an audience and sell to that audience. That’s why it’s important to have a variety of methods to reach your customers — and your target audience — when it comes to announcing new products, new service offerings, discounts, changes to your business, and more. If you don’t have an email marketing list and strategy, it may be time to start building one.

If you were around social media yesterday, no doubt you saw many jokes flying off during April Fool’s day. We joined in on the fun by releasing a retro, 1990s-early 2000s homepage full of loads of nostalgia for those old Geocities and Angelfire pages. There was a surprising amount of love and care put into this endeavor that actually made this page trickier than you would think.

While creating graphics using Canva, we kept running into one continual problem: there was no easy way to provide a drop shadow to basic elements like squares and circles. Canva’s built in features were lacking (and sometimes created poor looking drop shadows). While normally Canva can do a lot, and has a lot of flexibility for on-the-go graphics creation and image editing, we found this lack of feature particularly frustrating. The solution, however, is rather simple, and we’d like to provide that solution to you as well.

Coming out from a long winter and seeing the warm sun shine through your windows can get you into the mood to start cleaning. Organizing and cleaning your house is one thing, but what about your business and your online presence? While you should be routinely checking over your web presence to make sure it is correct and not out of date, there’s no better time to ensure it is than in the spring before you take on new work and projects. We’ve got some tips for you to make sure you’re putting your best foot forward for the year…

If you missed it, hasOptimization hosted a cutest pet competition where each employee put forward one of their pets to compete for the coveted spot as the cutest pet. The competition was fierce — a full blown campaign was launched for Cole the duck on Instagram, Facebook, Twitter and more, including a British voiced campaign against the other competitors. The other competitors shot back in various ways throughout the week. Overall it was a lot of fun! If you missed the hubbub on social, don’t worry, we’ll have a recap for you after we announce the winner.

Each hasOptimization team member has put up one of their pets to see if they have what it takes to become to hasOptimization cutest pet. The competition is FIERCE! It’s been a whole week of intense competition over on social media, and now we’re opening up voting so you can decided who is the cutest pet. If you haven’t seen it, take a look at our Facebook page as each pet has their case stated for why they are simply the cutest pet! Ready to vote? Simply cast your vote below but remember… Everyone gets one vote! We’ll tally the…

We want you to love our clients as much as we do. That’s why this segment is so important to hasOptimization. Client Spotlights are a feature where we focus on a single client and talk about what they do and the work we’ve done together.  Interstate Manufacturing Associates is a machining shop in Sunapee, NH. They provide a variety of precision machined items, whether they are custom made to spec or submitted by customers, made from a variety of materials. They also create a line of hinges called the “boss hinge”, which is a great heavy duty hinge that comes…

LinkTree is great and often used by many people, especially on Instagram, since you can only share one link and links within the description and comments don’t parse. A LinkTree is a great method of giving people the option to find links to multiple places using the same URL in your bio, so you’re not constantly chasing changing a single link all of the time, and you don’t leave your readers/followers confused. LinkTree’s concept is great. It’s an awesome platform to use if you don’t know how to custom code your own solution.

We love our clients, and our clients love us! We want to take the time to show our clients a little love by letting them have the spotlight. Today we’re sharing with you our client Sterling Plastic Surgery, a plastic surgeon office located in Bedford, NH.

If you’ve been posting on social media for a while you know the feeling you get when you come up with an exciting topic. The post almost effortlessly flows from your fingertips to your audience and that’s it, that was easy. But what about those times when inspiration doesn’t hit and you don’t have much to say? Everyone has those moments, even us! We want to share our tricks at hasOptimization to help you post on social media when there is nothing to post.