How does a domain transfer work?
Posted by
Aimee Cozza on September 27th, 2021
People choose to move or transfer a domain for many reasons. A lot of those times, consolidation is the reason, given that having your domain in the same place as your host makes billing easier and less confusing. However, domain transfers can also occur when a company is sold, or a registrar is not living up to everything you thought they would be. Here’s how you can expect a domain transfer to work, and the steps needed for you to transfer a domain. This is a non-inclusive list and a general guide to what you can expect, not a how-to;…
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Site Launch: North Andover Merchants Association
Posted by
Aimee Cozza on September 13th, 2021
hasOptimization is here once more to proudly announce the launch of a new website for the North Andover Merchants Association! North Andover Merchants Association, or NAMA for short, is a chamber of commerce-esque non-profit organization dedicated to helping local North Andover businesses succeed.
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Site Launch: Affirming Spaces Project
Posted by
Logan Snyder on August 31st, 2021
We’re pleased to announce the site launch of the Affirming Spaces Project! This is an especially awesome site launch to announce because this is also the official launch of the Affirming Spaces Project itself, a project that’s been well over a year in the making.
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3 Tips for creating your best brand apology
Posted by
Aimee Cozza on August 10th, 2021
Everyone messes up at some point or another. We are all human, and because of that, things can — and do — go wrong. No matter how big or small your mistake may be, at some point in time as a business owner, you are likely to have to write some sort of apology to your customers and the public as a whole. Whether your mistake can be eschewed with a simple “we are sorry for the inconvenience” or requires something more in depth, you’ll really need to put pen to paper, so to speak. Writing a brand apology really…
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Please Welcome Our New Social Media Manager, Molly!
Posted by
Allyson Grammo on July 23rd, 2021
Let’s give a warm welcome our new Social Media Manager, Molly! We are fortunate to be able to add to our team yet again! hasOptimization has no doubt been growing – and with growth comes the need for more hands. Our social media projects have been plentiful and, as I have been our sole Social Media Manager for some time, it was clear to both me and the team that we needed to expand. This is a great problem to have – and is the reason why Molly is joining us as our new Social Media Manager!
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Going Viral – Is It Worth It For Your Business?
Posted by
Allyson Grammo on June 23rd, 2021
Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.
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Site Launch: LGB Studio, LLC
Posted by
Courtney Fappiano on June 14th, 2021
When Lauren came to us for a new website for LGB Studio, we were excited to help her get started. Lauren is an architect currently working in Massachusetts and Connecticut who values open communication with her clients and a design that works for them, so having an accessible site was important. We were happy to create a site that showcased Lauren’s work and made it easy for clients to get more information about LGB Studio.
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Site Launch: Prime Alternative Treatment Centers
Posted by
Aimee Cozza on May 31st, 2021
hasOptimization is proud to announce the launch of a new website for Prime Alternative Treatment Centers, also known as Prime ATC, a medicinal cannabis dispensary located in Merrimack, NH (and now Chichester, NH). Prime ATC needed some help dressing up their page so they could provide an easier menu of items to their customers, as well as providing necessary information to individuals so they can make the most informed decisions regarding their medication.
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Site Launch: June for Manchester
Posted by
Courtney Fappiano on May 24th, 2021
hasOptimization is excited to announce the launch of a new website for a local political campaign, June Trisciani for Alderman At-Large, Manchester, NH. When long-time client June Trisciani from J. Ellen Design, LLC came to us with a new website project, we were eager to help. June was beginning her campaign and needed a site to start getting the word out.
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Your Website is a Lot Like A House
Posted by
Logan Snyder on May 17th, 2021
I like to think of myself as an educator far more than as a sales person or even a marketer. As such, I think a lot about the ways I can make complex, technical information accessible to the average person. Just as I don’t know all the details of, for example, how to repair an engine, build a bathroom, or argue a legal case, I don’t expect that my clients will understand the ins and outs of website development, search engine optimization, or advertising. One of the topics I explain with great regularity to a wide variety of people from…
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