Blog

In 2022, it’s getting easier and easier to make fun and attractive graphics for your brand. Twenty years ago, making these sorts of graphics required an in-depth knowledge of graphic design, composition, color, and not to mention expensive software like Adobe Photoshop and Adobe Illustrator. Nowadays, free solutions exist like Canva, where you can quickly and easily create graphics in any manner of style, size, and color. Canva’s library of available fonts, graphical elements, animations, and even templates make designing these visual assets a breeze. It’s not quite a leap to think that you could create a free, beautiful looking…

A couple of months ago, something funny happened. Facebook went down. Along with it went a vast network of carefully honed and widely spread social media services, including Instagram and WhatsApp. What actually happened to bring down the social media giant was kind of a small blunder of astronomical proportions, with far reaching consequences that left the network down for almost a full day. Funny to some, it was actually massively detrimental to others — people looking to run sales, or announce products on social media. For a lot of business owners, it was a massive wake-up call: don’t put…

Here at hasOptimization, we love our clients, and we want you to love our clients as much as we do. We want to spread the word about our amazing clients. Heck, you may even find your next business to work with in our client spotlights! This time in our Client Spotlights, we’re focusing on AdorkaStock. AdorkaStock, formerly known as SenshiStock, is a staple of the internet for many artists. Starting in the early 2000s, Sarah, the face behind AdorkaStock, has been taking photos of herself and posting them publicly for other artists to use. From there, AdorkaStock has branched out…

Throughout my travels in ghost writing, webpage building, and social media managing, I often find a need to use stock images, or creative commons images to use beside text copy. Generally, the world of stock photography is infinite; you can pretty much find anything you’re looking for when you go on iStock or otherwise. But… Sometimes you find a lot of weird stuff too. Things that you don’t imagine you could ever really quite use, things that are strange, things that are “out there” enough. That’s what this post is dedicated to. Be forewarned, one or two of these images…

When it comes to building a website for your business or brand, little matches the versatility of building on the WordPress CMS. Used by some ridiculous percentage of the web (around 40%) from simple to complex websites, this CMS (Content Management System) is a go-to for many. With an open-source library boasting thousands of themes and plugins alike, why wouldn’t it be? Still, many people opt not to build in the WordPress CMS, and that’s okay too – WordPress is not for everyone. We’ll talk about the pros and cons of using WordPress to DIY your site and help you…

Our current client Sylvia Lewis does not shy away from a project, so we weren’t surprised when she came to us with a request to build a new website for her upcoming project, Auntyland Film Fest. The Auntyland Film Fest will be taking place during Women’s History Month in March 2022 and is “devoted to short films by and for diverse women and girls”. 

I am absolutely thrilled to announce that hasOptimization has been named the Organization winner of the Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing! You can read more about this award, and the individual winner Rejoice Ojiaku, on Search Engine Land. “I have so much respect for the work that hasOptimization are doing. They are setting the standard for what an agency should focus on when it comes to web inclusion and accessibility. With a brilliant team and a diverse clientele, their mission on making the web a better place can be seen through the services…

When Emily Oehler came to hasOptimization for her first website to promote her coaching, communications, and strategy consulting business, we were excited to help her create a site that reflected who she was and her strong values. Emily is an Executive Coach who helps leaders move organizations forward, her services range from coaching and facilitation to branding and storytelling. 

hasOptimization is having our very first giveaway! We’re giving away a holiday marketing preparedness report for 2021. This giveaway is open to new customers only. If you’re an existing customer, contact your account manager for a holiday marketing preparedness report of your own.

hasOptimization is pleased to welcome Remy Housley to the team! Remy (she or they) comes to us from the wilds of academia, where they’d started to feel a bit cramped. They bring to the team excellent communication skills, an abundance of smarts (they have a PhD in English, making them officially the most-degreed hasOptimization team member if I don’t miss my guess), and yet another cute dog for us to post on social media. Cute dogs aren’t a requirement to work here, but it helps. Keep an eye out for Skusha’s bat-eared face on our social media feeds–super adorable.