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Today’s blog post is by Social Media Rockstar Aimee Cozza! Take it away, Aimee! So what are these weird things known as “hashtags”? I’m sure you see them often enough… They’re the things with the pound symbol before them. Like you might see, #mylife on Twitter. Hashtags DO serve a purpose, despite how liberally some people may use them (stylistically, that is). Hashtags are like keywords–they are a way to group and find similar topics on Twitter, Facebook and other social platforms. For example, if you post an item such as “Hello world! #tweet” anyone who searches on that platform for…

At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth. This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this seems like appropriate timing to honor one of our newest small business clients, and newest website launches, Colonial Printing. Colonial Printing is located in Manchester, NH, on Middle Street not far off Elm. They’re not just a small business, they’re a family-owned business, which is…

We recently completed launch of Catholic Medical Center’s Emergency Management ‘micro’ site, in partnership with 2diFore Marketing. This might be our first ever .org launch! CMC was looking to develop a small site for sharing emergency preparedness and disaster management information. We partnered with 2diFore to create a simple, easily-edited WordPress site that retained the basic branding of the (well-respected) Catholic Medical Center hospital. In addition to providing the development for the site, including theme development, database setup, and content management and setup, hasOptimization also provided a member of the CMC team with a training session on how to manage…

I need to make a super-overdue announcement. We launched a really fantastic, long in the making website refresh for Home Air Plus several weeks ago and have been so busy we didn’t get around to posting about it. So here’s Home Air Plus before: And here’s the new and improved version! You can click through to see it live. Owner Bob Bartlett is a member of the same networking group as hasOptimization, and was very particular about what he did and didn’t want for his new website. That’s always a challenge, but it’s one we’re very willing to rise to,…

Today we’re pleased to announce the launch of RaTS & Affiliates’ very first website. While we are excited about ALL of our new site launches, there’s something particularly fun about launching a business’ first ever website. RaTS founder Mark Lewis is a member of our BNI networking group and an all-around good guy, with many years of experience as a business consultant and franchising expert. He rightly realized that while he may be a traditional, face-to-face networker (and we’d never deny the power of the in-person connection!), the world has gone digital and it was time he did, too. We…

Here at hasOptimization, we love all our clients! But there’s a special place in our heart for Dianne Beaton of 2diFore Marketing Solutions. Dianne is not only a client, she’s a partner–and a friend! I met Dianne last year through another fantastic partner, Susan Englert of Sandpiper Artisans Graphic Design, whose design skills have influenced many of the websites we build. Dianne was looking for someone to be the go-to SEO, web development and web maintenance contractor for her full-service marketing firm, and Susan knew that hasOptimization could fill those shoes. We began working with Dianne on SEO content updates…

hasOptimization is pleased to announce that we’ve hired an Online Marketing Manager. His name is Andrew Pezzuto, and you can learn more about him here, on our new staff page! Andrew is a snappy content writer, a baseball fanatic, and likes to crank dubstep in the hasOptimization offices while he’s working. And we’re okay with that! If a working environment with a constant supply of snacks, permission to kick your shoes off while working, electronica on Pandora most of the day, and a super flexible schedule with work-from-home permission sounds up your alley (oh, and you have to have SKILLZ,…

Pellé Medical Spa is a premier medical aesthetics center located in Manchester, NH. They specialize in state-of-the-art laser and light-based treatments for wrinkle reduction, skin resurfacing and hair removal, among other things. The spa also offers beauty solutions such as dermal fillers, Botox®, and facials performed by medical professionals. Pellé aims to offer the latest in skin care products and therapies tailored to each client’s needs. I came to know Pellé’s President, Charlie Morgan, through another client of mine, June Trisciani of j. ellen Design, LLC. Charlie Morgan is an accomplished businessman and has an impressive track record. He has aided in…

It has been a truly phenomenal year here at hasOptimization, and we are deeply grateful to the clients, friends, teammembers and collaborators who have helped make it such a banner year. A few of these people bear special mention: Client, friend and collaborator June Trisciani of j. ellen Design, whose referrals and testimonials have launched so much new business. Client/friend/collaborator Susan Englert of Sandpiper Artisans Graphic Design, whose services and referrals are always top notch. Team member Haeleigh Hyatt, without whom we could not have done the volume of business we’ve done this year. Team member Holly Mathison, who has…

Sans Stress is the private massage therapy practice of nationally certified massage therapist, Cat Stolz, LMT. Cat graduated from New Hampshire Institute of Therapeutic Arts’ comprehensive massage therapy program and has put this knowledge to work with her custom 45, 70 and 90 minute massage sessions tailored to meet clients’ individual needs. She enjoys providing relaxation and therapeutic massage services to people in the Somerville, MA area, and even offers portable chair massage services for the workplace or for special events. Before Cat studied massage therapy, we both went to Smith College in Northampton, MA, where we became good friends….