Blog

You may or may not have heard of Waze. Waze is a map program that allows users to do a variety of things that your GPS may not currently do. For example, users can report roadblocks, police, and more. In theory it sounds pretty neat, but because it has limited usage and availability, it can be hard to find places on Waze, and some people who use it may have trouble finding your business. If you’re interested in listing your business on Waze, you will need to do a few things. Download the free Waze app on your Apple or…

The more I work with clients online the more I realize that not a single business is immune from bad reviews online. Getting a bad review can certainly feel like the end of the world, especially if you’re a reputable business trying to keep up a good reputation online and you don’t have a whole lot of reviews to begin with. The good news is it’s not the end of the world — and often times not the end of your business, either — and handling a bad review in the right way can be super important. Step 1: Don’t…

This blog post has been a long time in the making. There are a variety of Contact Form 7 “fixes” to get submissions to show on Google Analytics, but seemingly none of them work. It used to be as simple as dropping a bit of code into the “additional settings” in the contact form, but no longer. It’s taken some time to figure out exactly how this can be done — and actually work — so I’d like to share the various solutions for fixing this. This blog post is dated July 20th, 2017; changes may occur in the future…

The team at hasOptimization is proud to present to you our latest website overhaul. Abington Aesthetic Laser and Medical Center is a client out of Philadelphia, PA specializing in non-invasive cosmetic laser surgery including hair removal, tattoo removal, and more. With a lot to offer, Abington Aesthetic had a site that needed some major updates to showcase their current range of services to clients and potential customers. Abington Aesthetic’s old site was a basic HTML website. It was billed as being a bit too “grey” by the client. Back when it was originally built, it may have been a sleek…

We’re happy to announce an upcoming hasOptimization training on Marketing on Social Media. Who should take it? Anyone who is managing Social Media for their company! This class is great for small business owners, marketing managers at small to medium companies, and even members of the social media team at larger companies. We’ve taught for all sizes of business–past students include the University of Michigan, the CDC, and entrepreneurs just getting launched. Where is it? This class will be held at a greater Manchester area conference room, exact location to be determined at this time. When is it? That isn’t set…

I’m sure you’ve heard about a million and one different ways you should be protecting yourself online. As a worker in the SEO department, it is incredible the amount of data that is collected from browsers, search engines, and more that we utilize to “target” you as a customer. The ideal for this is that we want to present the correct items to the correct people. In a perfect world, that is all collected and mined data would be used for. The internet was once a place where that is exactly what would happen. You would cast a broad net…

hasOptimization is pleased to announce the release of a new client website! We have been working with Restoration Management LLC for some time to improve general web presence as well as managing their social media profiles for their damage restoration company. We were excited to hear that they wanted to go ahead with a new webpage to showcase the variety of services they offer. Restoration Management’s old website was a basic HTML website created in 2012. While a basic HTML website is great for load speeds and ultimate customization, this site was out of date and had suffered some malicious…

This one has been a bit of a journey. Let me take you back, back, back… to 2014. That’s when Rod Towne from the Fire and Rescue Institute first approached us about developing a website! Now, normally a site development project takes a few weeks to a few months, but due to a number of changes and other responsibilities at FRI, this one was in production for almost three years. The hasOptimization team was happy to stick with FRI and keep motivating them to flesh out content and make decisions, and now, finally… We can announce the launch of FRI’s very…

What is LinkedIn? LinkedIN is a professional social media networking platform designed for industry professionals to post and build a “resume” type profile to be accessed by others on the same platform. What is a LinkedIn Company Page? A LinkedIN company page is a lot like a Facebook page. It operates a place that you can post as your business and promote inside of your business. People can follow that business and stay up to date with your posts. However, unlike Facebook, you can put in LinkedIN company pages:– Career and employment opportunities– Detailed company information– The ability to link…

The internet is a wonderful place. Not only does it put the wealth of human knowledge at our fingertips, it means we can access all kinds of once previously not as readily available information. With a quick Google search, you can pull up everything about a business – right down to when they are open, contact information, location, and sometimes even most popular times. Social media helps that. It’s a great way to substantiate your business page and engage with customers and potential customers, share ideas, as well as gather comments and criticisms that can help your business grow. So…