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When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.

One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews so important? Reviews can make or break a small business. Online reviews are now “word-of-mouth” advertising on the internet. When you Google a business, often times you will see an aggregate of Yelp, Facebook, and Google reviews, showing off blurbs from reviewers as well as…

hasOptimization is proud to announce the launch of a new site for Greenblatt Law, LLC, a family, matrimonial, and divorce attorney in New York City. This site was a very interesting ride. Our client, Elysa Greenblatt, was running a SquareSpace website. While we have no problem with clients making DIY websites, SquareSpace has some issues, especially in regards to SEO, site speed, and other problems. Blogging is not easy on SquareSpace, and Elysa wanted to start doing some blogging. Elysa had done an excellent job creating a slick, modern web presence for herself, however SquareSpace, with its known issues, also…

We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t worry, business owner! We have it handled. What is it? Google has integrated the use of a “website” on their own server. This is great if you don’t have a website, and Google gives you the tools to build one without worrying about domains or server space….

One thing small businesses struggle most with is brand reputation. Specifically, bad reviews. One bad review can really do a number on your reputation across the internet, depending on what it says and how it was received. While we do have guidelines on what to do with bad reviews and how to best handle them, we always advise our clients to let us respond rather than have the client respond themselves. Recently we had a couple of clients who did come down with bad response/bad review syndrome. The first case was a bad review that our client wanted to respond…

It’s 2018. People are sick of Facebook, Instagram, and Twitter. People are tired of “the algorithm” and yearn for the old days of seeing their posts in order from their friends. If you’ve spent any time on Instagram this weekend, you may have noticed that a new social media app has gone viral, and with good reason.

We build a lot of WordPress pages. A lot of them. In fact, WordPress is our preferred page building method due to the sheer versatility of everything. WordPress has only gotten better with time, and many users will find WordPress to be intuitive and easy to use — even for beginners. Because of this, we’re often weighing out if we should use plugins, and which ones we should use. Here are a few of our favorites we use: Contact Form 7 The top most installed contact form plugin on the WordPress plugin repository. There’s no wonder on this one, though….

When making websites, we understand that a website we build for you today may be outdated as soon as a year from page launch. Because the internet is a part of technology, new things and ways to consume data and information routinely come out. A page that we made five years ago may not have the same functionality as a page that is created today. That’s why we offer website development services to update your brand website and attempt to add functionality where none exists. Many times we do this to conform with best practices for responsive website building, since…

I just went through an interesting couple of hours. On top of being a web developer, social media manager, and general many-hatted SEO adventurer, I’m also a freelance illustrator. Anyone who is an illustrator, photographer, or visual artist knows that image quality is really, really important — especially when displaying portfolios and the like. It’s with this in mind when I’m developing for visually creative clients that I keep quality in my thoughts always (as well as compression optimization keeping the page load speed in mind). I ran into something very curious, though. I noticed on my own portfolio website,…

Some of our clients–as well as ourselves!–have received complimentary Google Beacon devices mailed to their business address lately. If you have a Google My Business account, you may receive this device in your mail. If you have received a Google Beacon device and want to activate it, click here to skip to the instructions. What is Google Beacon and What Does it Do? Google Beacon is a new way for customers to find something that they may not normally see. It’s a small device that is either standalone or utilizes another device to work (there are different types of beacons,…