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One ever-changing situation on social media is that we are often granting access to other users to allow companies (like hasOptimization!) and other people to manage our products for us. Many social media platforms allow you to add users, administrators, managers or otherwise in an easy, straightforward way. However, getting to those access points to actually add people can be confusing. But don’t worry — we’ve got you! Please note that this information changes CONSTANTLY, so this is accurate as of the publication date but could change at any time. Why add a user? The quick and easy answer is you’re not…

As a client of hasOptimization, we want you to do your best. We’re here to guide you on all things web, marketing, and social media. With that being said, there are some things that we can’t or shouldn’t do for you. Some of these are no-brainers: answering detailed customer questions, giving quotes or estimates, making sales pitches — those are all things you would want to take care of yourself, within the business, as you have the detailed information to give these answers as accurately as possible. Sometimes, the lines get blurred when it comes to social media. Most social…

hasOptimization is proud to announce the launch of another new site. Tech Center Danvers is a tech repair kiosk located in the Liberty Tree Mall in Danvers, MA. They repair phones, computers, and even video game consoles! Yes, they’ll even repair iDevices including MacBooks and iMacs. hasOptimization acquired this client just as he was taking over the business from a previous owner. Wanting to make his business as ship-shape as possible, the new owner Kyle quickly set to work with optimizing his website, social media, and more. Tech Center Danvers’ site was previously a single-page site hosted on SquareSpace. While…

hasOptimization is proud to announce the launch of a new site: Caroline’s Fine Food. This gourmet caterer has been a client with hasOptimization for some time, and this site re-design has long been in the making. Caroline’s Fine Food focuses on gourmet seasonally prepared food items, and even offers online ordering for same-day carryout items. Sounds delicious! Caroline’s Fine Food has been through several websites in a short span of time, none of which gave Caroline and her team the combination of appearance and functionality that they wanted and needed. While all builds looked good on the outside, there was…

Sometimes, you just get really comfortable with some of the plugins you use. It’s really easy to take for granted the fact that there are hundreds of thousands of free plugins for you to use in the WordPress repository, and even easier to forget that no one is getting paid to write these. Many of the times plugin authors rely on donations, but ultimately write plugins from the good of their hearts. And to those people, who make our lives easier, we thank you. The big problem with this is that no one is paying these plugin authors, so if an author…

Like any piece of software used by millions of people, WordPress is subject to a lot of potential security problems. While most security issues can be plugged up with simple updates (the WordPress team appears to be relatively good at plugging up holes and flaws), sometimes security issues can arise that aren’t as clear cut. Like any good website manager, you must always keep your ear to the ground when whitehat hackers and security experts publish findings about flaws in systems — especially WordPress. While it’s impossible to 100% of the time keep hackers and ne’er-do-well-ers out of your website,…

hasOptimization is proud to announce the launch of a new site for Dr. Essie Hull of Psychological Services Institute. This clinical psychologist is located in Concord, NH. Dr. Hull, who also runs The Essence of Things online store, came to us through The Essence of Things. She wanted to update her old HTML-only one page site to 2018 standards for web design and usability. While most customers come to us because they want to increase their business, search engine visibility, and generally make their site and information easier to access and digest, Dr. Hull had one simple goal in mind…

By now, you’ve probably heard about GDPR. Facebook and various other services have been talking about GDPR for some time now. You probably also got a slew of emails with “updated privacy policies” from various services you don’t even remember joining. What is GDPR and how does it affect you?

Sometimes, you start working on something and you start getting really into it and you have a problem with something about it. Then, because you’re already knee deep in it, trying to resolve the issue becomes some big hassle and you just can’t figure it out. So what do you do? You take to Google, you ask your friends, you try the knowledge base for that particular thing you’re trying to troubleshoot. But then… You find out the answer was there right in your face all along.

If you’ve spent any time developing or working on a website in the past few months, you may know that there has been a large push from Google, web hosting providers, and others to enable SSL (secure sockets layer). Why? Tl;dr: SSL (https) allows you to have the coveted “green padlock” next to your URL, announcing your site can be confirmed that it is, in fact, the website it claims to be, allowing for security and peace of mind.