Blog

hasOptimization is proud to announce the launch of a new site for dog training and dog walking company BlueDog pet care out of Andover, MA. Long time clients Kim and Chris have put up with a problematic site for some time now and we were happy to assist them with generating a new, cleaner site to fit their needs! BlueDog is a long time client of ours. When we first met BlueDog in 2016, we were tasked to help them find a new scheduling system that would fit their needs. As often happens with our clients as they build trust…

When it comes to web accessibility, we may have new features such as Google’s ability to discern animals, shapes, and otherwise from images themselves, but much of a search engine’s ability to “see” images isn’t rooted in deep dream technology. Crawlers use a lot of contextual items to discern what your image is about and where it fits, and the big part of this is a simple HTML tag called alternative text.

So you’ve decided to launch a foray with WordPress as your backbone. Congratulations! Whether this is your first or fifteenth WordPress website, you may or may not have dabbled in tightening down your security. We go over some of the essential security you should use and implement on your WordPress site. Remember what they say, an ounce of prevention today is worth a pound of cure!

Chances are, if you’re on the web in 2019, you have heard of the dreaded algorithm. Facebook is not the only social media channel that utilized “the algorithm”… Subsidiary Instagram also utilizes “the algorithm” over recent posts. Twitter has also begun to adopt the same idea, and other social media programs are falling into line as well. While many of us hate the algorithm (us included; give us a most recent posts timeline!), unfortunately it has become a bit of “web standard”. Understanding how the algorithm works is one way to ensure that you can try to create the very…

Today’s blog is brought to you by our preferred content writing partner Amanda Silva of Cast Iron Content. Take it away Amanda! Blogging benefits your business and brand — there are plenty of numbers to prove it. While those statistics are valuable, blogging just to check the box as a business owner isn’t a strong strategy. Compelling blog posts provide a point of connection with your audience. More than half of businesses believe blogging is critical to accomplishing their objectives. Not only is blogging a boon to SEO but blogging establishes a brand as an authority within an industry. Blogging…

hasOptimization is proud to announce the launch of a new look for long-time client Tax Credit Advisors, LLC. Tax Credit Advisors is celebrating a 25th anniversary this month and we wanted to make sure that they had a new look in celebration! Tax Credit Advisors is a specialty tax credit company out of Shrewsbury, MA and a long time hasOptimization client.

Kindly enough, DreamHost offers some documentation about setting up Magento on their servers, but unfortunately it doesn’t really cover a lot of the issues you may run into. Here’s how we did it.

hasOptimization is proud to announce the launch of a new website for NH appetizer platter catering board creators j.b. smorgasboard! We worked with owners Jill and Brit to launch their first ever website, logo, and marketing materials. We were happy to be able to assist these new business owners with taking their first steps forward into becoming full time business owners. The j.b. smorgasboard duo had a lot we needed to get settled. Since this was their first ever attempt to start getting out onto the web, we helped them with their overall branding package and getting them started on…

The other day I was minding my own business, watching Comedy Central via their app, when I caught sight of it. It was a hip, catchy, quick-cut ad for “easy to use” websites hosted on GoDaddy. While the ad may have been pretty, cut together nicely, showcase some OK looking sites on it, and have a cool audio track, GoDaddy’s hosting is anything but nice. We are often tasked with inheriting sites from clients that were either self-created or set up by someone else, and a lot of the times they are hosted on GoDaddy. Why is GoDaddy such a…

hasOptimization is proud to announce the launch of a new website for Think Again Training, LLC a training and consultation services company that provides social awareness training for diversity and social justice issues. Owner Davey Shlasko came to us in search of a new layout. The old layout was not entirely mobile-friendly, and was a bit dated. Davey phrased updated web design quite nicely in an email to us: “…[it is ‘adult’/professional] to replace your website more often than your car.” We can agree with that! Generally you can get about five years out of a solid website design before…