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We’re back again to proudly announce the launch of a new site for long time client Raymond Orzechowski Jr & Shannon Arndt! Dr. Ray Orzechowski DMD joined us sometime in 2012-2013, and we built his original website. Dr. Shannon Arndt DMD joined the office in 2015, and just this year they announced their partnership! We had already begun a site redesign for them, and thought this was the perfect time to announce their new site, new branding, and new partnership!

As Google sunsets programs such as Hangouts and Google+, we may find some of the better features managing their way over onto our new platforms like Google My Business. We’ve already seen posting on Google My Business happening, now we’re seeing a new feature: short names. What is a shortname? “Short name” is just a fancy word for “username”, the same way you would have a username on Twitter or a page slug on Facebook. Google My Business is giving you the opportunity (much like we were able to on Google+) to choose your own short name. What does it…

This week hasOptimization is super proud to announce the launch of a new site for long-time interior design client j. ellen Design, LLC! June has been with us for quite some time, and even had her initial website built by us back in 2012-2013.

A constant complaint that we have is that website contact form submissions go to spam folders, and then no one ever sees them, and clients think that business owners are ignoring them. While there’s not a whole lot we can do if your email provider is preventing you from getting contact form submissions in the first place (Looking at you GoDaddy), there are a few steps you can take to ensure that your contact form submissions never end up in the spam folder.

hasOptimization is proud to announce the launch of a new site for Nashua, NH dental office Crown Dental! Crown Dental came to us through our partner Cast Iron Content looking for a new, modern, updated website that would speak more about their state-of-the-art and latest in dental technology. We were glad to be of help!

hasOptimization is proud to announce the launch of a new website for traveling family Family Gap Year Travel! This family is going to be spending a full year traveling around the world and documenting their travels. We were glad to help them develop a slick and easy-to-use website to keep their friends and family up to date as they move about the world. Melanie started the blog on WordPress.com, though struggled to find a way to get the blog to look and feel right. We were glad to be of assistance! We migrated Melanie’s site off to using the WordPress…

Hi, Morgan here! I’m the social media manager for hasOptimization and I’m here to tell you about the idea behind brand altruism. Every day, I do research, gather content, share posts, update social media, and more. Sometimes, the question comes up: “Why post a link to this site that doesn’t link back to my product?” or, “Why post to this blog when it is only half related to what we do?” The answer, you guessed it, is brand altruism.

hasOptimization is proud to announce the launch of a new website for Bedford, NH premiere plastic surgery office Sterling Plastic Surgery! This website was a long time in the making and boasts some new upgrades for the office that we’re sure they and their potential patients will find useful.

You may have heard of the term “black-hat” versus “white-hat”, and you may know what that refers to. If you don’t, remember the old show Spy versus Spy? You had a white spy and a black spy, only in these instances “black-hat” refers to a malicious or underhanded person, whereas “white-hat” can be less morally ambiguous. Black-hat and white-hat can be used to describe a lot of things, especially in the tech community… Black-hat vs white-hat hackers, black-hat vs white-hat developers, or in this case black-hat search engine optimizers versus white-hat search engine optimizers.

A problem with the internet, and with the world in general, is that we put preferential treatment into building things that work for people who are able and able-bodied. When we say able, we mean people who can walk (and walk easily), people who are sighted or can see well, or any other variety of person who can do a thing that another person might not be mentally or physically able to do. That means that we often build websites, apps, and even homes and businesses with the able person in mind while completely forgetting about people who may not…