Blog

hasOptimization is proud to announce the launch of a new website for renowned dance caller, musician, and poet Dudley Laufman. Dudley is located in central New Hampshire and needed a new website to publish his events on. He wanted to have an easier to update calendar solution, and also announce that he had books, CDs, and DVDs for sale. He wanted a very basic website, but wanted something a little easier to maintain. We were happy to oblige!

A consistent complaint we get from clients is “why am I not #1 when I search for myself on Google?” As an SEO company, it’s our duty to help our clients rank when they weren’t, and rank better than they were prior to coming aboard. However, the simple question of “why am I not #1” might seem like a simple answer (such as we aren’t doing our job), but the answer is much more complex than you might think.

Hiring an SEO company or marketer can be a big step for your business. All you have to do is pay a bit of money, and then you can rake in the benefits of increased business, right? The too long, didn’t read is that it’s not that simple. Any SEO company’s job is incredibly complex, and though we understand the complexities of things like search engines, algorithms, and more so you don’t have to, there are a few things you should know before hiring an SEO company.

hasOptimization is proud to announce the launch of a new site for Connecticut-based hand-engraver Rusalka Engravery. This small business owner is stepping out into the world on their own with their very first eCommerce website.

One helpful marketing tool we constantly try to get our clients to leverage is building marketing mailing lists. Building an email marketing list is a great way to get in direct contact with your customers — and potential customers — and can help you when you’re suffering from poor reach on social media platforms. It’s also a better way to make big announcements that go directly to people’s email. I’m sure you know the benefits of an email marketing list, but building one can be a challenge. Typically, clients import their current customers and stop there. There’s a big opportunity…

hasOptimization is proud to announce the launch of two new sites for Washington DC based law firm Ermer & Suter, PLLC. This law firm focuses on federal employment and benefit matters, and needed two very similar websites to suit. Additionally, the group was going through a rebrand when taking on an additional partner, so some logo refreshes were in order!

At hasOptimization, we’ve been working more towards practicing what we preach. While we believe in things like LGBTQ+ rights, are avid animal advocates, amongst other things, we believe that the web should be as accessible as possible to people of all walks of life. That’s why we’re constantly blogging about how to make your website more accessible, or your social media account. While we can give out tips for best practices, nothing is better than having a real world user work hand-in-hand with our developer to ensure things are functioning properly, as expected, and as best as they can. Only…

2020 is here, and while we predict that 2020 will show increased interest in web accessibility, we also are keeping our eyes on what seems to be trending recently for web design. While you don’t have to latch onto every trend you read, some trends are worth keeping, and others you can probably do without. Let’s take a look at trending web design for 2020.

You may have heard of this phenomenon. It can happen anywhere, to anyone at all with a reviewable presence, whether it’s on Facebook, Yelp, Google, Bing, Steam, Amazon, or even somewhere else. A review bomb, or review bombing, is when the internet turns against you.

At hasOptimization, one of our primary services is search engine optimization. It’s a service that many of our clients come to us in need of help with. The thing about search engine optimization, otherwise known as SEO, is that there’s a lot of minute things you have to consider when it comes to “ranking”. Search terms, trends, search location, Google’s algorithm, page responsiveness, mobile first indexing, are just a few things to consider when working on SEO.