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A fun new scam is cropping up, similar to the scary sounding spam about infringing photos which phishes you for sensitive information, but this one seems a little less nefarious. Instead of looking to capture your sensitive data, “scammers” (likely more like black-hat SEOs) write to you posing as a client or “on behalf of” a client, claiming you are using one of their copyrighted photos on your website without their permission. A client recently forwarded one of these emails to us, which made us aware of the backlink scam. Here’s how the email went: Hello there, You are using…

We love our clients, and our clients love us! We want to take the time to show our clients a little love by letting them have the spotlight. Today we’re sharing with you our long-time client Central Lakes Region Movers, a moving company based in, you guessed it, the lakes region of New Hampshire. We’ve spotlighted them before almost seven years ago, but are happy to do it again for this awesome company!

hasOptimization is proud to announce the launch of a new website for tree removal and tree trimming service Boisvert Brothers Tree Service. This is likely one of the last websites we’ll be launching in 2020, but we’re glad we could make this happen for our long time client the Boisverts just in time for a fresh new look for 2021!

That title? That’s just here for search engine optimization. Yup, I went there. The fact of the matter is, there is no war on Christmas keywords (There’s also not really a war on Christmas, but that’s a whole other topic!). If anything, there’s a war on other winter holiday keywords.

Our clients are an amazing group of people with a variety of skills, services, and backgrounds. We want to take the time to highlight our clients when we can! This week, we wanted to highlight one of our clients, Break Free 603, an escape room located in Amherst, NH and Waterville Valley, NH.

The hasOptimization team is growing again. We’re excited to welcome a new staff member in a new position: Client Relationship Manager. Courtney Fappiano comes to us from a background in writing and project management, and will be working as the liaison between the team and our clients. Once she’s learned the ropes, she’ll be answering the phone, responding to emails, and translating information into tasks so that the rest of the team can be efficient, effective, and optimized.

When it comes time to make those holiday sales, capturing holiday traffic is important. That means focusing your efforts on using holiday-appropriate keywords, making appropriate blog posts, and updating your website copy and content to reflect the oncoming holiday season. Blogging is an important part of your marketing strategy to bring in new customers, and if you don’t want to modify page content or create a bunch of new landing pages, blogging is where it’s at.

Often times, when building or updating websites for clients, we run into an issue with vernacular versus technical term when it comes to identifying where or how things should be changed or placed. We wanted to make a quick guide that can help developers as well as tech-minded people interact more clearly communication-wise when it comes to creating a website. Let’s get to the anatomy of a website!

Want to share with the world that you exercised your American right and voted this election? Looking to help other people get out and vote? We’ve got just the thing for you!

hasOptimization is proud to announce the launch of a new website in conjunction with the ACLU of Iowa titled You Can Vote Iowa. This website is aimed at pointing people in the right direction to see if their voting rights have been restored after serving time for a felony conviction.