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Cyber Monday is a sign that the year is almost over, but there’s still a few more weeks of holiday season, followed by planning for 2023. Check out our roundup of some recent news in the digital marketing & social media worlds:

While ADHD is often represented by stereotypical children who can’t sit still, it is a lifelong condition that affects how people process information (among other things). This means that digital content—already often designed for a short attention span—can be a real struggle for people with ADHD. The good news? ADHD-friendly content tends to be internet-friendly content. By making your content more accessible for people with ADHD, you are making it more successful as well. Here are seven tips to help make your digital content (blogs, ads, social media, etc.) more ADHD friendly! #1 Be concise Old-school SEO advice said you…

As holidays like Juneteenth have begun to be recognized more widely, many businesses, including large corporations, have begun increasing marketing efforts around various marginalized communities. However, this often results in a marketing push that coincides with a particular event or month. At best, this can result in marketing strategies that continue to sideline members of marginalized communities. In some cases, it can result in commercializing and commodifying culture for profit. One way to help resist this trend is to support Black-owned businesses, and to do so year-round. Since hasOptimization is based in New Hampshire, in this post we’re featuring a…

From preparations for holiday shopping season (no, we can’t believe it’s just around the corner either) to new insights into Google’s crawl budget, we’ve got you covered with a roundup of some important digital marketing news over the last month.

It’s time for our monthly marketing news roundup, where we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! As we entered Q3, lots of apps made updates to their shopping and advertising features. Take a look at some of the highlights:

In our monthly marketing news roundup, we highlight some recent news in the world of digital marketing, social media marketing, SEO, and more! Find out how updates in social media algorithms may affect your digital marketing strategies, prepare your small business for changes and updates, or just keep up to date on some of the things that are happening in this ever-changing field.

hasOptimization is proud to announce the launch of a new website for CareerWork$. CareerWork$ is a non-profit organization that helps provide young people from under-resourced communities with training for careers in banking, medical, and other fields. Previously, their content was spread across several program websites. This semi-custom website replaced multiple separate websites with one centralized online location, while maintaining the brand and style of the previous sites.

hasOptimization is proud to announce the launch of a new website for New Hampshire Generator Installers. NHGI installs, services, and repairs home generators in New England. After recently coming under new ownership, NHGI wanted to rebrand with a new logo and website that would be easy to use on mobile and desktop. This semi-custom website replaced their previous website with new content, images, and design to help make their site easy to navigate for new and existing customers, as well as potential partners.

While studies continue to show that it’s one of the least diverse industries, the tech world is full of Black leaders who have had a profound impact on the technology that we use at work and in our everyday lives. From cutting edge research in Artificial Intelligence to communications to design, Black leaders have impacted every corner of the tech world. And this isn’t a new development, either: Black software engineers have been advancing the sciences for decades. In honor of Black History Month, hasOptimization is featuring just a few of the Black tech leaders who have impacted the world…