Blog

Creating and editing website pages may seem like a daunting task for those of us who are a little less tech savvy. Fortunately WordPress makes this task easy. If you can edit a Word document, you can certainly edit a webpage or blog post on a wordpress site. Start by logging in to your website. You can do this by going to www.yoursite.com/wp-admin (replace “yoursite” with your real domain name) and entering your WordPress username and password. You are now on your site’s Dashboard. There is a menu to the left where you will see options like posts, media, links, pages, etc….

j. ellen Design, LLC is a local interior design firm based out of Manchester, NH. The owner, June, provides a full range of residential and commercial interior design services and is dedicated to working collaboratively with you, your architect, builder, or other trade professional to create beautiful spaces suited to your personality and individual style. j. ellen Design can provide expert guidance to help you through the overwhelming array of choices involved in a design project. Whether you need help with a small design project–like picking the right color to paint a room–or a full house or business design, j….

Antonia Designs is the Washington DC based company of graphic designer Antonia Balazs. Antonia Designs works with individuals and businesses, striving to create custom designs that harness each client’s vision. Antonia prides herself on listening to her clients to capture their ideas on paper. Whether you have a clear vision or are struggling to express an idea, Antonia Designs is there to listen and understand, helping you articulate your ideas. What kind of occasion would you use custom graphic design for? Any! While Antonia does a lot of her design work for engagements, bridal showers and weddings, custom graphic design…

Central Lakes Region Movers is a family owned and operated moving company based out of Belmont, NH. Central Lakes Region Movers specializes in both commercial and residential moves, to move your home or office with minimal fuss. Owner Sean Malone is a high school classmate of mine and took over the family business in 2011, after many years of experience. Moving can be a very stressful time in your life. Central Lakes Region Movers works to make your move as easy as it can be. They offer a variety of services, catering to your specific needs. In addition to commercial…

We’d like to take a moment to introduce a few of our clients–without them, hasOptimization wouldn’t exist! So our clients are a very key part of who we are. Today, we’re introducing 11 Bravos. 11Bravos is an online military gifts store, specializing in infantry pride gear. They sell a variety of products, from key chains, glassware and travel mugs to a wide variety of clothing and wood carvings. Whatever military pride gear you want, you can bet they’ve thought of it. New items are being added daily. One popular item from the store: Their Keep Calm and Return Fire Shirt…

I read an article this week that got me thinking: What is the job of marketers? Read the original article here The article is looking at the rise of the diamond engagement ring, as orchestrated by De Beers in the 1930s. The De Beers diamond marketing ploy may have been the best-ROI (return on investment) marketing campaign ever, launching a global monopoly and changing the face of marriage proposals forever. In effect, they created a market where there was none; created a need where there was none; created a monopoly and generated demand by controlling supply. Today, ‘engagement ring equals…

But if our clients want to do it for us, we’re delighted! (Read more testimonials here). The smart and talented June at J Ellen Design has this to say about our work: “At my invitation, Holly was a guest presenter at Window Covering Association of America’s Seacoast Chapter monthly meeting. Holly’s presentation was focused on SEO and Social Media and was geared toward Interior Designers and Window Treatment Workroom professionals. This can be a difficult topic for a group of non-technical individuals; however, Holly was amazing at breaking down each piece into bite-size chunks that were easy to grasp. The…

There’s definitely still some tweaking going on, but we are finally live with the new logo design on Facebook, LinkedIn, and this website. Meanwhile, we’ve signed two new contracts under our new name, which makes it all feel deliciously official. Coming soon: more new content on this website, and several juicy new projects coming up in the next few months. Huge thanks are due to everyone who has helped get to this point, from the team members who help create content and build websites to the legal team who helped make hasOptimization, LLC an official entity, to the local credit…

And no, that’s not a typo. As of March 29, my online marketing, web development and other services are now an official LLC in the state of NH: hasOptimization, LLC. Why hasOptimization? I’ll admit, the chuckle factor of getting to write lines like “this business hasOptimization” is a part of it. Aside from that, my initials are HAS, and optimization is what I do. I’m here to optimize your site, your marketing, your user experiences, and your data. My business is here to optimize YOUR business. So if you’re a client of mine, your business now hasOptimization. Coming soon, there…

Welcome to the slightly-delayed (thanks, holidays) fourth installment of my Organizing Your Blog series. Previously, we covered why you should organize your blog, how to set yourself up for success, and best practices for categories and tags. Today, we’re covering elements that improve the user experience on your site, keeping your readers around for longer and making them happier. Blog Organizational Elements to Improve User Experience Sidebar links: Now that you have good structures in place, make them work for you and your readers! Putting the tag cloud, category list or date archives in a sidebarthat appears on your blog is…