Blog

Let’s face it – much of the internet is not accessible. In the past, we’ve gone over how to make social media more accessible for people who use screen readers, but how do you make your social media content more accessible for a neurodiverse audience? In honor of Autism Acceptance Month, we’ve compiled some advice from people who are neurodivergent to give you some tips on how to create more accessible social media posts. Many of these changes can make your content more readable and enjoyable for everyone – not just your neurodivergent readers!

Let’s give a warm welcome our new Social Media Manager, Molly! We are fortunate to be able to add to our team yet again! hasOptimization has no doubt been growing – and with growth comes the need for more hands. Our social media projects have been plentiful and, as I have been our sole Social Media Manager for some time, it was clear to both me and the team that we needed to expand. This is a great problem to have – and is the reason why Molly is joining us as our new Social Media Manager!

Is going viral worth it? Going viral is very exciting, but do those big spikes in engagement actually lead to more overall traffic? In this blog, we’ll take a look at a few of our recent viral posts and weigh the pros and cons of their impact on our social media following. Read on to learn whether or not it’s worth trying to go viral and how it can influence your business’s social media marketing.

#Hashtags. Some companies use them, some don’t. Ultimately, if you use the wrong ones, it’s true that your business won’t see much benefit from them. Yet, if you research your hashtags and treat them as the communities that they are, your social media following can grow and get the traffic it deserves. In these three steps, I’ll go over how to choose the right hashtags for your business and get more engagement on your content.