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hasOptimization is proud to announce the launch of a new site for Peterborough, NH chocolatier Ava Marie Chocolates. Ava Marie Chocolates came to us with a simple request: they wanted to have a new look and feel for their website that was something a little more graceful, and they needed it fast before the crunch of holiday orders started to come in. Determined to lighten up their website to fall more in line with their brand, we set to work. With a tightened timeline, we did everything we could to oblige their request. As we built, we also restructured the…

Did you know that a 5-star rating on Google My Business is not actually the best star rating for your business? It’s something we’ve been saying for a long time, but this time we’ve got a report to prove it! A study conducted by Uberall determined that businesses who had 5-star ratings on Google My Business suffered from less conversions than businesses with less than a 5-star average. For this study, Uberall compared data from 64,000 third-party managed business listings for the first half of 2018 with the first half of 2019. The Sweet Spot While we can understand why…

If you manage a single page or a small handful of pages on Facebook, you may have noticed something has gone missing the past few weeks. We’re here to help solve the mystery of the missing post scheduler on Facebook.

The short answer: YES! Ready for the long answer and the proof? While browsing a Facebook group the other day, I was surprised to hear that a poster commented saying something along the lines of “no one wants to read a blog”. This shocked me, but at its essence, it told me that this poster (and everyone agreeing with them) had convinced themselves that blogs have no value, and therefore give no value, which means that people shouldn’t spend time on them. This comment couldn’t be further from the truth.

hasOptimization is proud to announce the launch of a new website for Gonic, NH historically accurate period tent fabricator Tentsmiths. Alena and Stephen Shellenbean recently bought out Tentsmiths, and wanted to give the noticeably dated and confusing old website a total revamp, allowing for a more streamlined ability to not only take orders from customers, but to also answer customer questions and allow for more clarity with items, images, and pricing.

We love our clients, and we think you should too! That’s why we’re restarting out client profiles category, now called client spotlight. Every now and again we’ll highlight one of our fantastic clients, tell you how we help them best, and why you should check them out. In this post, we’re highlight long-time client j. ellen Design, LLC. Interior Design in Manchester, NH J. ellen Design, LLC, is an interior design studio located in the historic millyard of Manchester, NH. Owned and operated by June Trisciani, j. Ellen Design, LLC has been with hasOptimization ever since we were but a…

At hasOptimization, we intend to apply optimization to all facets of work that we do. If we see something that can be done better somehow, we’ll at least make a point to suggest an easier, more optimized solution to that process. One of the constant sources of audit, especially for new clients, is their hosting packages. Time and again we find that clients are happily paying for services they don’t need, never use, or can be purchased cheaper elsewhere. This often means we can make a lot of cost-cutting suggestions to our clients that can sometimes save them hundreds or…

Yesterday I came across an interesting post in a group I am part of. This post linked to another post on a forum, which described various ways that Facebook is going to be changing. Basically the post, which can be viewed here, said “a friend of mine was at a place and this is what they believe they heard”.

Ever hear about the chocolate donuts SEO example, aka the “perfectly optimized page”? If you haven’t, there’s a great visual explanation here, but we wanted to flesh it out into a real example page. It’s a great way to learn about keyword placement and density. Let’s go!

We’re back again to proudly announce the launch of a new site for long time client Raymond Orzechowski Jr & Shannon Arndt! Dr. Ray Orzechowski DMD joined us sometime in 2012-2013, and we built his original website. Dr. Shannon Arndt DMD joined the office in 2015, and just this year they announced their partnership! We had already begun a site redesign for them, and thought this was the perfect time to announce their new site, new branding, and new partnership!