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hasOptimization is proud to announce the launch of a new site for Dr. Essie Hull of Psychological Services Institute. This clinical psychologist is located in Concord, NH. Dr. Hull, who also runs The Essence of Things online store, came to us through The Essence of Things. She wanted to update her old HTML-only one page site to 2018 standards for web design and usability. While most customers come to us because they want to increase their business, search engine visibility, and generally make their site and information easier to access and digest, Dr. Hull had one simple goal in mind…

By now, you’ve probably heard about GDPR. Facebook and various other services have been talking about GDPR for some time now. You probably also got a slew of emails with “updated privacy policies” from various services you don’t even remember joining. What is GDPR and how does it affect you?

Sometimes, you start working on something and you start getting really into it and you have a problem with something about it. Then, because you’re already knee deep in it, trying to resolve the issue becomes some big hassle and you just can’t figure it out. So what do you do? You take to Google, you ask your friends, you try the knowledge base for that particular thing you’re trying to troubleshoot. But then… You find out the answer was there right in your face all along.

If you’ve spent any time developing or working on a website in the past few months, you may know that there has been a large push from Google, web hosting providers, and others to enable SSL (secure sockets layer). Why? Tl;dr: SSL (https) allows you to have the coveted “green padlock” next to your URL, announcing your site can be confirmed that it is, in fact, the website it claims to be, allowing for security and peace of mind.

By now, if you’ve spent any amount of time on the internet researching SEO and reading up on best practices, you may know that Google has begun to roll out what is known as mobile-first indexing. In this blog post, we’ll discuss mobile-first indexing, what it is, whether you should be concerned about your Google ranking being in jeopardy, and what you should look at to optimize your site.

We’ve written about image attribution before, but how deep does problems with image theft really go? I’m here to tell you, from an artist, to please stop using my work.

When taking on new clients for social media management, we often have to sell ourselves on a few points and convince our clients that we are working in their best interests. One of the biggest things we have to sell our new clients on is when we’re coming up with topics to post about, that they need to cast a broad net and develop into “halo” topics that can envelop their brand.

One of the biggest sticking points when it comes to small business is reviews. While we have guides on what to do with bad reviews, and guides on how to ask for reviews, we need to also talk about the importance of reviews, especially when it comes to running a small business. Why are reviews so important? Reviews can make or break a small business. Online reviews are now “word-of-mouth” advertising on the internet. When you Google a business, often times you will see an aggregate of Yelp, Facebook, and Google reviews, showing off blurbs from reviewers as well as…

hasOptimization is proud to announce the launch of a new site for Greenblatt Law, LLC, a family, matrimonial, and divorce attorney in New York City. This site was a very interesting ride. Our client, Elysa Greenblatt, was running a SquareSpace website. While we have no problem with clients making DIY websites, SquareSpace has some issues, especially in regards to SEO, site speed, and other problems. Blogging is not easy on SquareSpace, and Elysa wanted to start doing some blogging. Elysa had done an excellent job creating a slick, modern web presence for herself, however SquareSpace, with its known issues, also…

We’ve had a lot of notifications about this particular feature on Google My Business. When managing a lot of different locations on Google, Google can get obnoxious with reminders sometimes. However, any other owners on these accounts will also get notifications, which means that the business owners may be getting confusing notifications from Google as well. Don’t worry, business owner! We have it handled. What is it? Google has integrated the use of a “website” on their own server. This is great if you don’t have a website, and Google gives you the tools to build one without worrying about domains or server space….