Posted by on December 9th, 2014

At hasOptimization, we love the small local business. We ARE a small local business, after all! So some of our favorite clients to work with are always the small companies that give NH towns their flavor and depth.

new Colonial printing website
The NEW Colonial Printing website–click to visit.

This past weekend included the lesser-known sibling of Black Friday and Cyber Monday, Small Business Saturday. So this seems like appropriate timing to honor one of our newest small business clients, and newest website launches, Colonial Printing.

Colonial Printing is located in Manchester, NH, on Middle Street not far off Elm. They’re not just a small business, they’re a family-owned business, which is a rare thing these days. Their business is in printing services for businesses, including business cards, signage, posters and the like. They also do a little business in wedding invitations.

In an interesting hasOptimization tie-in, Colonial Printing used to employ one of our graphic design partners, Susan Englert of Sandpiper Artisans. When Susan did the print production work for our client Tax Credit Advisors, Colonial Printing was the only company with the capability to fold Susan’s brilliant little mini-brochures (which came out fantastic, we should note!). It was Susan who introduced the Colonial Printers team to hasOptimization–thanks, Susan!

the old Colonial Printing website
The old Colonial Printing website, now replaced by the new look at the top of this post.

Colonial Printing was great to work with on the website production–they already had a look that they liked, designed by their in-house graphic designer, Danielle, so we just made their vision a functional reality on WordPress and handled the process of switching over from their old site (and hosting, and email) smooth and seamless. It’s a great new look for them–far more modern and crisp than their previous site, with a vastly superior underlying structure and some major under-the-hood improvements to their email management, file handling, and site functionality. Google Apps and WordPress to the rescue!

We’re now working on the initial phases of a small marketing program to keep their online presence fresh and up to date, and I look forward to working with the Colonial Printing team for a long time. It’s great to be part of this small New Hampshire business’ success.

Colonial Printing hasOptimization. Do you? Contact us today for a site review, or just to chat!

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